Beauty through health Aveda is committed to life - affirming, sustainable products. Everything is connected - you, a tree, an animal, the shampoo you use, the health of the air and soil. Aveda's soothing, plant - based products, originating from renewable resources, treat you and the earth with care.

"Aveda's mission is to care for the world we live in; from the products we make to the ways in which we give back to society. At Aveda we strive to set an example for environmental leadership and responsibility, not just in the world of beauty but around the world"

Horst Rechalbacher, Founder